Peter Pan went to never land or Never Never Land? Well, that’s a mystery that still remains to be solved but the importance of land will never decrease and its value will go on increasing forever. Yes, we are talking about the real estate business, which went through a rather phase during the economic recession of 2008. However, all is well now and the land selling and buying segment is booming again. If you own a real estate business, then you got to various branding tools available to get ahead of your competitors.Custom Business Email for greater Client attentionThe best way to enhance your business opportunities is through building greater and better communication contact with the prospective customers. One way to do this is by providing quality service to your clients and paying attention to all their needs and requirements. Another way to cover wider market base is by strengthening your referrals through regular follow ups with the present client base.Custom business email account have taken the value of corporate communication several notches higher as they not only help in attracting instant client attention but also make sure that the prospective client remembers about you, your email or the company name contained therein. In a study conducted by the Wharton business school, it was found that consumers and service seekers tend to trust businesses with custom email ids more that the businesses that use generic address for communication with their target customers.Roger This!A generic email ids looks exactly that: Generic. It doesn’t add any value to your business communication or create any positive impression upon your target customers, encouraging them to get in touch, just as personalized business email accounts do.Realestatecompany at gmail dot com or buildingyourhome at yahoo dot com do not sound very exciting or call for client action. On the other hand custom email-addresses like company-name at BostonEstate dot com or reasonableRates at NashvilleProperties dot com are quite meaningful and create an impression on the target customers. It establishes your market reputation, the professional nature of the service and makes sure that the customers do not forget your email account or company name.Area Specific Email AddressesA Unique business email address provides you the opportunity to get creative with the most important correspondent address in today’s digitized world, that is the email-address. You can specify the geographical area you cater to in real estate terms, such as xyz at HawaiiBeachProperties dot com or Harvardstudents at BostonRealEstate dot com. The first email-address is clearly for those who are looking to buy or rent property in Hawaii while the other one is for students going to Harvard and planning to stay off campus.Small Investment, Big ReturnsYou must have said it to many of your real estate clients. The mantra holds true in case of custom business email addresses too. Investment of a few dollars in these personalized addresses can get high returns for you in terms of greater customer flow and excellent communication with the clients.